tonedef identity

Tone Def gatherers creative makers from all over the world to manufacture one-off, bespoke, and well-made audio case goods. 

The brand identity aimed to visually represent the “unapologetic” ethos of Tone Def. The logo was drawn against a Wim Crouwel-inspired grid in order to move smoothly to fill any space it occupies. mknly brand paired the logo with curated imagery which was then juxtaposed with distortion, aiming to incorporate the product’s bold and edgy aesthetic.