SNAP Identity

SNAP is a Calgary-based exclusive annual event.

The event is an evening of music and fashion, bringing people together to support a charitable cause. SNAP 2022 fundraising event was put on by Richardson Wealth & PARK in support of Dress For Success YYC. The event featured a fashion presentation from Montreal-based designer UNTLTD and various music performances. Guests were able to shop the runway items and bid on silent auction items.

Inspired by geometric lettering, the SNAP brand aimed to celebrate women through culture & style. This philosophy was transferred to the lettering's rounded construction, bringing in human and fashion elements to each of the letters. Sitting alongside the modular mark is a sans-serif Helvetica Neue in a yellow hue.

SNAP identity encompassed a cohesive branded experience from pre-event promotions through to the night of the event. This included social media assets, a red carpet entrance, photography backdrops, posters, wayfinding, and coasters.